Design for Good | A ‘Head and Heart’ Approach to Business
Tickets
Date
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Accessible bathroom, All gender bathroom, Assistance animals welcome, Low sensory / relaxed, Seating available, Wheelchair accessibleDesign for Good is a creative industry panel hosted by strategic brand agency The Edison Agency.
The Edison Agency are committed to designing for good, using their industry expertise to imagine change for brands, organisations and communities. Edison commit a minimum of 3% of their annual total revenue to projects that align to their Design for Good pillars. Together with Edison’s Design for Good program theory, frameworks and practices, the Design for Good industry panel of marketers and designers will share their professional experience, case studies and insights to shine a light on how they are actively working to improve societal issues and contribute positively to their communities. This includes:
- balancing profitability with purpose and social good,
- aligning to global initiatives (United Nations Sustainable Development Goals),
- fostering positive, diverse and inclusive creative workplaces, and
- examples of successes and failures.
Held at The Commons QV on Wurundjeri Woiwurrung Country, panellists will share their journeys and capacity to drive positive change, reimagine broken systems, and stay hopeful that every small effort contributes to a groundswell of positive momentum.
All proceeds from ticket sales will be donated to Next Steps Australia, helping families affected by domestic violence establish a new home, providing starter packs of everyday manchester items.
Participants
With over 25 years experience both locally and internationally, Amber Bonney has collaborated with influential brand owners around the world like Nestle, Bega, Asahi, Subaru, Volkswagen, Uber, Simplot, Lion and Lend Lease. Amber specialises in high-level strategic branding, positioning and complex portfolio architecture systems with her unique ability to connect dots and create strategic pathways that lead to positive change and transformation. Amber has extended her influence with the creation of the Bite Big – Boss Women Leading Big Brands podcast which launched in 2023.
Liz heads up Edison’s Design for Good program. A trained communication designer, she has a multi-disciplined 14 year career honing her skills across design, sales, client management and operations within the radio, digital media, and agency landscapes. Liz is recognised as the go-to wizard for turning operational chaos into streamlined symphonies, crafting day-to-day operations with a sprinkle of creative thinking inherited from her design roots. Whether it’s untangling knots or fine-tuning operations, Liz’s unique blend of imaginative flair and practical business savvy makes her a key player at Edison and an invaluable support to clients in ensuring that projects are delivered with efficiency and accuracy.
Mirella Arapian (she/her) is an Armenian-Australian creative director and mentor based in Naarm (Melbourne). She’s the founder and creative director at MEK STUDIO®, a purpose-led design studio building brands of the future with social and environmental impact, and founder of Womentor, a global mentorship program for women in design committed to improving gender equality in the design industry. With over 20 years’ experience both nationally and internationally, Mirella has worked with the world’s leading change makers including WWF, PETA, Sea Shepherd, RMIT University, Environmental Film Festival, Revival Projects and World Animal Protection. She specialises in impact-led branding, strategic design and creative innovation to help ambitious companies, brands and leaders communicate their vision for a better future.
Mirella is an activist and volunteers for various organisations across animal liberation, social justice and human rights. As a woman in design leadership, descendant of genocide survivors and child of immigrants, she’s an advocate for equality, diversity and inclusion, and uses her business as a platform for activism and positive change.
Clare is a brand and innovation researcher and strategist with a passion for how human insight, good strategy and design can deliver better outcomes for people and the planet. With 20+ years across agency, corporate, government and not-for-profits3swa\q in the UK, EU, Australia and NZ, she currently consults for NFP and Social Impact clients and is founder of a start-up in sustainable pet food, Grubbo. Clare is a board member of Odyssey House, a NFP supporting vulnerable Victorians to overcome alcohol and other drug challenges.
Leah Morris is a senior copywriter and founding editor of Mavens, an independent publication to champion gender equality through communications. Leah grew up in the Victorian bush on the land of the Pangerang people. Moving to Melbourne (Naarm/Birrarung-ga) in 2014, she forged a career through valued mentorships with industry leaders who recognised her passion and hard work. Leah cut her teeth at boutique agencies, later moving to Big Red, HBK and most recently R/GA. Past clients include Coles, flybuys, Suzuki, STIHL, Dulux, Lifestyles and Toyota. Leah is a passionate mentor, most recently with D&AD Shift and The Aunties.
Date
Tickets
Venue
Access
Accessible bathroom, All gender bathroom, Assistance animals welcome, Low sensory / relaxed, Seating available, Wheelchair accessibleDesign for Good is a creative industry panel hosted by strategic brand agency The Edison Agency.
The Edison Agency are committed to designing for good, using their industry expertise to imagine change for brands, organisations and communities. Edison commit a minimum of 3% of their annual total revenue to projects that align to their Design for Good pillars. Together with Edison’s Design for Good program theory, frameworks and practices, the Design for Good industry panel of marketers and designers will share their professional experience, case studies and insights to shine a light on how they are actively working to improve societal issues and contribute positively to their communities. This includes:
- balancing profitability with purpose and social good,
- aligning to global initiatives (United Nations Sustainable Development Goals),
- fostering positive, diverse and inclusive creative workplaces, and
- examples of successes and failures.
Held at The Commons QV on Wurundjeri Woiwurrung Country, panellists will share their journeys and capacity to drive positive change, reimagine broken systems, and stay hopeful that every small effort contributes to a groundswell of positive momentum.
All proceeds from ticket sales will be donated to Next Steps Australia, helping families affected by domestic violence establish a new home, providing starter packs of everyday manchester items.
Participants
With over 25 years experience both locally and internationally, Amber Bonney has collaborated with influential brand owners around the world like Nestle, Bega, Asahi, Subaru, Volkswagen, Uber, Simplot, Lion and Lend Lease. Amber specialises in high-level strategic branding, positioning and complex portfolio architecture systems with her unique ability to connect dots and create strategic pathways that lead to positive change and transformation. Amber has extended her influence with the creation of the Bite Big – Boss Women Leading Big Brands podcast which launched in 2023.
Liz heads up Edison’s Design for Good program. A trained communication designer, she has a multi-disciplined 14 year career honing her skills across design, sales, client management and operations within the radio, digital media, and agency landscapes. Liz is recognised as the go-to wizard for turning operational chaos into streamlined symphonies, crafting day-to-day operations with a sprinkle of creative thinking inherited from her design roots. Whether it’s untangling knots or fine-tuning operations, Liz’s unique blend of imaginative flair and practical business savvy makes her a key player at Edison and an invaluable support to clients in ensuring that projects are delivered with efficiency and accuracy.
Mirella Arapian (she/her) is an Armenian-Australian creative director and mentor based in Naarm (Melbourne). She’s the founder and creative director at MEK STUDIO®, a purpose-led design studio building brands of the future with social and environmental impact, and founder of Womentor, a global mentorship program for women in design committed to improving gender equality in the design industry. With over 20 years’ experience both nationally and internationally, Mirella has worked with the world’s leading change makers including WWF, PETA, Sea Shepherd, RMIT University, Environmental Film Festival, Revival Projects and World Animal Protection. She specialises in impact-led branding, strategic design and creative innovation to help ambitious companies, brands and leaders communicate their vision for a better future.
Mirella is an activist and volunteers for various organisations across animal liberation, social justice and human rights. As a woman in design leadership, descendant of genocide survivors and child of immigrants, she’s an advocate for equality, diversity and inclusion, and uses her business as a platform for activism and positive change.
Clare is a brand and innovation researcher and strategist with a passion for how human insight, good strategy and design can deliver better outcomes for people and the planet. With 20+ years across agency, corporate, government and not-for-profits3swa\q in the UK, EU, Australia and NZ, she currently consults for NFP and Social Impact clients and is founder of a start-up in sustainable pet food, Grubbo. Clare is a board member of Odyssey House, a NFP supporting vulnerable Victorians to overcome alcohol and other drug challenges.
Leah Morris is a senior copywriter and founding editor of Mavens, an independent publication to champion gender equality through communications. Leah grew up in the Victorian bush on the land of the Pangerang people. Moving to Melbourne (Naarm/Birrarung-ga) in 2014, she forged a career through valued mentorships with industry leaders who recognised her passion and hard work. Leah cut her teeth at boutique agencies, later moving to Big Red, HBK and most recently R/GA. Past clients include Coles, flybuys, Suzuki, STIHL, Dulux, Lifestyles and Toyota. Leah is a passionate mentor, most recently with D&AD Shift and The Aunties.