The Future Fitting Room

Starting with the intimate question, ‘How would you like to be dressed for your next adventure?’, this fitting room invites visitors into a premium, customised virtual try-on experience.

It offers a comfortable environment to explore fashion styles not typically considered. Participants can craft a selfie-ready look and complete the personalised virtual try-on journey with a randomly assigned avatar.

The digital fabrics worn by the avatars are generated through an AI-driven fashion data warehouse. The experience offers a moment of exploration, with the potential to discover inspiration for future shopping.