SLOW | Enduring Brands for Established Organisations | Workshop

This workshop invites businesses and creatives to apply the principles of slow design to make their brands more enduring and singular. Hosted by TCYK Founder Rhys Gorgol and Strategy Director Tashi van der Waerden, the session provides a lite version of their discovery process. Participants will learn best-practice design principles and move through a series of practical exercises to assess the strengths and opportunities in their brand identity and customer journey. The session will explain the difference between market-led and brand-led design and how to use an inside-out approach to achieve market distinction and long-term success.

This workshop is a part of Slow: a research project that examines the impact of time in creating design that has ongoing relevance.