Image of Business to Brand book by panel host Fiona Killackey, designed by Andy Warren and published by Hardie Grant 2024. Image by Hilary Walker.

DETAILS

Ticketed

Foolscap Studio / Relative Projects
level 1/84 Rupert St, Collingwood VIC, Australia

DATES

Mon 18 May 6 – 8pmBook now

This panel brings together designers, social entrepreneurs and creative thinkers to explore the real impact of design – beyond aesthetics and awards. The discussion considers how design can be a force for social, environmental and cultural good. Through practical examples and honest discussion, the panel examines how design thinking can be used to create positive change in business, brands and the wider world.

Attendees will take away:

  • Case studies of design-led projects that have transformed behaviours and outcomes.
  • Insights into how inclusivity, sustainability and strategic systems thinking can create long-term change.
  • Practical ways to measure and communicate the impact of design, from environmental to social outcomes.
  • Stories from leaders working across architecture, fashion, product and brand.
  • A clear understanding of how design and strategic design thinking can shape not just what we make, but how we live and work.

This event is for anyone interested in the role of design in creating meaningful, measurable impact across business, brands and society.

Participants

Dhiren Das
Dhiren Das is a strategic designer who bridges urban strategy, regenerative design and materials innovation for major built projects. As director of Relative Projects and its innovation arm Relative Systems, Dhiren collaborates closely with developers, government, architects and advanced manufacturers to bridge strategic thinking with complex design and material layers – towards realising future-focused environments that accelerate systems change.

Lou Dyer
Lou Dyer is an innovation manager and product designer for KeepCup, and has an extensive background in hospitality and a focus on sustainable systems. At KeepCup, Lou leads the design and development of modular, reusable products that drive behaviour change and reduce environmental impact. She works closely with manufacturers, baristas, and supply chain partners to ensure that every design decision supports both user experience and measurable sustainability outcomes.

Laura Thompson
Laura Thompson is a purpose-driven business leader and co-founder of Clothing The Gaps, an Aboriginal social enterprise using fashion as a platform for impact. With a background in public health and community engagement, Laura combines strategic thinking with cultural insight to create products and campaigns that spark conversation and drive change. Her work centres on visibility, self-determination and building brands that connect people to purpose and measurable outcomes.

Fiona Killackey
Fiona Killackey is an award-winning author, podcaster and business strategist with more than twenty-five years’ experience across content, brand and marketing. Founder of My Daily Business, she partners with organisations and founders to build businesses that are both commercially strong and deeply human. Working across brand strategy, marketing, systems and financial foundations, Fiona helps clients clarify their positioning, strengthen operations and create sustainable growth that lasts. Her work spans consulting, coaching, workshops and education programs delivered to ambitious businesses across the globe.