Feral Copycats: Outsmarting Online Imitators

Between the explosion of online marketplaces and the rise of generative AI, copycats have gone feral. Counterfeiting is no small problem, it’s a multi-billion-dollar industry. It has been estimated that, in 2021, 2.3% of global imports were made up of counterfeit and pirated goods.

Building a brand in a world where every online advertisement seems to be promoting fakes and knock-offs can be daunting, but herding these (copy)cats isn’t impossible.

This event brings together experts in brand protection and innovators who have successfully navigated these challenges.

Speakers include Quad Lock – the phone mount innovator that grew from a Kickstarter to a $500 million acquisition. The session will explore practical tactics for keeping brands strong in a copycat world.