DETAILS
Free, booking required
Griffith Hack office
376-390 Collins Street, Melbourne VIC, Australia
Online marketplaces and rapid manufacturing have fundamentally changed the consumer landscape. For creators, it has never been easier to be ripped-off. Intellectual property (IP) protection can give transformative design a competitive edge.
In this interactive workshop for design innovators, brand protection experts from Griffith Hack will guide participants through:
• available modes of IP protection
• key strategic considerations, both in the development stage and as their creative enterprise grows
• how to “dupe-proof” their business.
This isn’t a boring IP101 – this is about practical tools and strategies for the real world of taking your ideas to market. Your brand is a multi-faceted IP masterpiece, and you should be able to make the most of it.
Participants
Edith Hamilton
Edith Hamilton is a recognised leading IP strategist and patent and trade marks attorney at Griffith Hack. Edith’s technical expertise embraces mechanical engineering, materials science and chemistry, and her experience extends into in the areas of fast moving consumer goods, including food packaging; food technology; advanced materials production and processing; fibre and textile technology; process engineering; oil and gas; clean technology; and mining technology, including explosives and blasting technology. Edith also has a keen interest in designs. She has considerable experience in patent opposition matters – including handling multiple inter-related matters in order to secure freedom-to-operate, while maintaining the client’s own IP position. The skills and perspectives gained through defending and challenging patent cases benefits all her clients, whether she is providing IP advice or conducting patent drafting and prosecution work.
Simon Gapes
Simon Gapes is a lawyer and trade marks attorney at Griffith Hack. Simon specialises in trade marks with a practice that spans both contentious and non-contentious trade mark work including global trade mark portfolio management and brand protection strategies, including trade mark clearance and adoption advice. He also provides trade mark and branding training to in-house legal and marketing teams.