Clever People | Talks | Building Mörk Chocolate

At Clever People Talks, conversations go beyond theory — they are real-world explorations of design, business, and innovation, led by entrepreneurs, designers, and industry leaders. Running from Thursday, May 15, to Sunday, May 18, these sessions challenge conventional thinking, spark new ideas, and offer practical insights from those actively reshaping their fields.

Friday’s discussion focuses on entrepreneurship, exploring the journey of building design-led, purpose-driven businesses. Through candid conversations, the speakers uncover what it takes to create something lasting — balancing creativity, sustainability, and commercial success.

Building Mörk Chocolate takes a deep dive into what it really takes to turn a passion project into a thriving business. In this behind-the-scenes talk, Josefin Zernell shares the unfiltered story of how Mörk Chocolate evolved from a homegrown idea to a brand with ambitions of organic growth. From early challenges to key turning points, this discussion explores the realities of building a business from scratch while staying true to craftsmanship, sustainability, and quality. This sessions offers firsthand insights, real stories, and practical lessons for anyone looking to build something meaningful in today’s world.

Building Mork Chocolate forms part of Swensk’s marketplace of makers. For four days Swenk’s clients take centre stage as creators, designers, and entrepreneurs. The Clever People Market is an opportunity to explore and purchase artisanal goods, fashion, design objects, and creative services — all crafted by the very people who shop at Swensk and share its values of functionality, quality, longevity, and thoughtful design.

See Clever People Market for the full list of events.