‘Experiences consumption’ has positioned itself in the market as a new space that is growing exponentially. Memorable experiences are the new trend on the rise, cutting across different creative industries. Design is the gateway to creating engaging and meaningful experiences for target audiences. In this context, emotional design can be a great tool as it connects human beings with different layers of their senses and their deepest humanity.
This workshop exposes these new trends, reviewing how design through multiple creative tools can help create experiences that meet both its branding objective and contribute to the construction of an environment that provides enriching life experiences for people.
The event addresses the theory and active ways of experimentation exploring emotional and experience design so that participants can apply these tools in projects and their own day-to-day experiences. It is designed for creative industry workers, designers or students in creative fields who want to understand and implement experience design in their projects as an integrating element of any human exchange experience.
The workshop is given by Montserrat Venegas, on behalf of the Master of Cultural and Creative Industries program at Monash University. Montserrat Venegas is a Chilean designer and creative director, CEO of Diseñada (Be Design) Creative Studio, who will present in an interactive experience the results of her MCCIs thesis research on “The era of experiences: Emotional and experiential design for creative environments”.
The Master of Cultural and Creative Industries from Monash University is a program built on the recognition that the cultural sector is one of the most exciting and innovative ones in the contemporary world.